How would you like to reach 2 million customers?

You can introduce new products, develop long-term relationships and increase brand awareness by being a sponsor of Air Force MWR (Morale, Welfare and Recreation) programs.

Air Force MWR programs such as fun runs, Air Shows, musical entertainment and more provide the ideal platform for reaching your target market. As a sponsor you have the ability to reach:

All where they work, live and play!

Air Force customers are well educated and brand loyal with a combined buying power of $17 billion a year! Commercial Sponsorship provides a way for Fortune 500 companies to provide financial &/or in-kind support for MWR programs in exchange for sponsor benefits and access to a grateful military community.


Fly, Fight and WIN … In Air, Space and Cyberspace.
This is the Air Force mission.


About Us

Who We Are

The Air Force Services Activity (AFSVA) located in San Antonio, TX provides MWR (Morale, Welfare and Recreation) programs to Airmen and families.

Our Mission

AFSVA supports the bases, major commands and Air Staff by fielding new initiatives, developing procedures and managing central support functions to ensure successful Services programs. Responsibilities include developing procedures to implement policy, preparing responses to high-level inquiries, providing technical assistance to the field, and developing new programs that support major command and installation activities.

AFSVA manages Air Force central nonappropriated funds (NAFs) and operates central systems for field support such as banking, investments, purchasing, data flow, insurance and benefits programs, and the personnel system. Additionally, AFSVA supports the Air Force Morale, Welfare, and Recreation Advisory Board and interacts with other agencies and armed services in areas affecting Services.

Our History

The Morale, Welfare, and Recreation (MWR) Program has been recognized as being essential for creating and maintaining the morale of military personnel.

Services programs have long provided essential food, lodging and services for military members. MWR programs were first introduced during the Revolutionary War.

With the establishment of a huge "citizen" army during World War I, the United Services Organization (Inc.) was founded along with programs like library services, troop canteens and sports programs.

In 1920, the Army Motion Picture Service was set up and was soon to be followed by the founding of service clubs later during World War II. Services programs also began during the Revolutionary War, with billeting and food facilities serving as fundamental necessities for military troops. Services' roots sprang from the supply and civil engineering career fields and then branched off as its own entity in 1992.

In 1992, MWR and Services merged Air Force wide, with the new name, the Air Force Morale, Welfare, Recreation and Services Agency. In 1993, the agency was renamed "Services," reflecting the merger's success and focusing directly on what their programs are all about -- service.  Whatever the name or organization, the Services mission remains the same: to deliver programs and activities to build and sustain ready and resilient Airmen and families.



Using a variety of marketing tools we are able to customize opportunities for your brand.
This will ensure the best exposure to your target market and
increase the value of your sponsorship experience.



How We Can Help

Our team of marketing professionals stands ready to help you reach one of the most dynamic markets in the country through a variety of marketing channels associated with one of our many MWR programs."  Download an overview here

Numerous Benefits

With Commercial Sponsorship as an Integral Piece of Your Business Strategy, You Can:

  • Build new and strengthen existing customer relationships
  • Be part of a global marketing campaign
  • Conduct product sampling
  • Generate leads
  • Integrate sales promotions into your sponsorship

Signage and Promotional Materials

Program promotional materials are strategically placed in high-traffic locations where they reach thousands of our Air Force community members daily.

Print and Digital Media

Many Air Force bases have monthly publications, all have web sites and many have digital media. These platforms allow us to target specific groups where key messages can reach your ideal market.

Product Sampling and Demonstration

Place your product directly in the hands of your target market through sample distribution or displays. Arrangements can be made for on-site sampling, demonstrations and coupon distribution in conjunction with event/program promotion.

Gifts and Donations

Due to Department of Defense policy only Air Force MWR programs are eligible for commercial sponsorship support. Additionally, no one in the military is permitted to solicit donations. However, if you are interested in offering a donation to our Airmen and want more information, please contact us.

Worth Noting…

Although we can provide sampling opportunities and even facilitate sales promotions through our food and beverage operations, we aren’t a retail outlet. For large distribution channels, please contact the Exchange (Army, Air Force Exchange Service) or the Defense Commissary Agency (DeCA). Additionally, if you came to our site looking for a sponsor, we encourage you to reach out to your local military recruiter. If you or your team or event meets their marketing objectives, they may be able to help. Lastly, we work closely with our counterparts in the Army, Navy and Marines. If you want to reach all branches of service, we are happy to work a joint program or point you in the right direction.




Our Active Market

*based on 2014 customer counts


Our Market

So who exactly are these special warriors? Simply stated, they are men, women, husbands, wives, fathers, mothers and sons and daughters. They buy, sell, trade and contribute close to $17 billion annually to the consumption of goods and services. They are one of the most financially stable market segments in the country.



Download the 2014 Air Force Recreational Study here.



We Are American Airmen:
Wingmen, Leaders, Warriors


Air Force Sports

The Air Force Sports program provides opportunities for active duty, National Guard and Reserve personnel to participate at Air Force, Armed Forces, national and international level sporting events. Additionally, elite athletes train and compete at national and international levels with the ultimate goal of selection to the U.S. Olympic team.

Why would that be important to you?

Image is everything. Air Force athletes train hard and consistently excel in their sport. Sponsors that support the AF Sports program are associated with winners. As a sponsor, you have direct access to sports enthusiasts who can appreciate your product line. Your marketing message will reach our market through a series of media channels with professional marketing support at all levels of execution.

Benefits Available Include:

  • Banner placement
  • Product sampling
  • Advertising on
  • Your brand on shirts, sport accessories, etc
  • Cross promotion in Army Air Force Exchange (AAFES) retail locations

So Many Sports. So Many Champions. So Many Sponsorship Opportunities.

Learn more about Air Force Sports or contact us for more information.





We are public servants who value integrity first, service before self, and excellence in all we do.


Open House Air Shows

The Air Force hosts open houses to enhance the public awareness of Air Force preparedness, demonstrate modern weapon systems and capabilities, and generate interest in the military and its role in national security. Not only is an Air Force open house, a community relations event that highlights the mission, resources and personnel of the host base, it can also be a great way to showcase your product or service.

Mark you calendars for the upcoming opportunties at Air Force Installations that will be hosting Open House Air Shows in the coming months:

February 18, 2018 Daytona 500, Daytona Beach, Florida (Flyover)
March 10-11, 2018 Luke AFB, Arizona - "Luke Air Force Base Airshow"
March 17-18, 2018 Melbourne, Florida - "Melbourne Air & Space Show"
March 24-25, 2018 Dobbins ARB, Georgia - "Dobbins Air Reserve Base"
April 7-8, 2018 March ARB, California - "March Field Air & Space Expo: Thunder Over the Empire"
April 14-15, 2018 Lakeland, Florida - "Sun-N-Fun Fly-In Expo"
April 21-22, 2018 Columbus AFB, Mississippi - "Wings over Columbus"
April 28, 2018 JB Charleston, South Carolina - "Joint Base Charleston Air Show"
May 5-6, 2018 Fort Lauderdale, Florida - "Fort Lauderdale Air Show"
May 12, 2018 Laughlin AFB, Texas - "Laughlin AFB Open House
May 19-20, 2018 Langley AFB, Virginia - "Airpower Over Hampton Roads"
May 23, 2018 USAF Academy, Colorado
May 26-27, 2018 Cannon AFB, New Mexico - "Cannon AFB Air Show Air Commandos on the High Plains"
June 2-3, 2018 Mountain Home AFB, Idaho - "Gunfighter Skies"
June 9-10, 2018 Niagara Falls, New York - "Thunder Over Niagara Military Air Show"
June 16-17, 2018 Ocean City, Maryland - "OC Air Show"
June 23-24, 2018 Hill AFB, Utah - "Warriors Over the Wasatch"
June 30-1 July, 2018 JB Elmendorf, Alaska - "Arctic Thunder Open House"
July 7-8, 2018 Duluth, Minnesota - "Duluth Air Show"
July 14-15, 2018 Westover ARB, Massachusetts - "Great New England Air Show and Open House"
July 21-22, 2018 Milwaukee, Wisconsin - "Milwaukee Air & Water Show"
July 25, 2018 Cheyenne, Wyoming - "Frontier Days Air Show"
July 28-29, 2018 Latrobe, Pennsylvania - "Westmoreland County Air Show"
August 4, 2018 Minot AFB, North Dakota - "Minot AFB"
August 18-19, 2018 Chicago, Illinois - "60th Annual Chicago Air & Water Show"
August 22, 2018 Atlantic City, New Jersey - "Thunder Over the Boardwalk"
August 25-26, 2018 Ypsilanti, Michigan - "Thunder Over Michigan Air Show"
September 1-3, 2018 Toronto, Canada - "Canadian International Air Show"
September 8-9, 2018 McConnell AFB, Kansas - "McConnell Open House"
September 15-16, 2018 New Windsor, New York - "New York Air Show"
September 22-23, 2018 Mather, California - "California Capital Air Show"
September 29-30, 2018 Salinas, California - "California International Airshow"
October 6-7, 2018 Baltimore, Maryland - "Maryland Fleet Week and Air Show Baltimore"
October 13-14, 2018 Fort Worth, Texas - "Fort Worth Alliance Air Show"
October 20-21, 2018 Huntington Beach, California - "Huntington Beach"
October 27-28, 2018 Little Rock AFB, Arkansas - "Little Rock AFB"
November 3-4, 2018 Homestead ARB, Florida - "Wings Over Homestead ARB"
November 10-11, 2018 Nellis AFB, Nevada - "Aviation Nation Open House"

All dates are tentative and subject to change.



If your business strategy includes increasing BRAND RECOGNITION, an Air Force Open House is a GREAT place to start! Contact us to learn more.



We are an innovative adaptive responsive organization indispensable to the success of the Air Force mission


Ready to Reach The Air Force?

To tap into our two million member market contact us today!

Air Force Services Activity
Office of Strategic Marketing
2261 Hughes Ave, Suite 156
Lackland AFB, TX 78236-9852

Toll Free: 855.REACH AF(855.732.2423)
Phone: 210.395.7241

Let us help you hit your target market by completing the registration form below.




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